The Client

Redshift was a boutique coaching firm offering personal and business coaching based on a unique methodology.

The Challenge

Redshift had expanded from a solo operation to a two-man partnership. They wanted to expand their corporate client base and felt their crude website was holding them back. They wanted a new site to appeal to their target market and communicate the benefits of their approach.

The Solution

We gave the website a complete overhaul to make it more attractive to corporate clients. Work undertaken included:

• Created a fresh and professional look and feel for the website, which was later adopted as Redshift's corporate identity.
• Rewrote all the website content to communicate a compelling case for working with Redshift.
• Articulated the benefits clients receive from Redshift's proprietary methodology.
• Testimonials on each page demonstrated their success with a range of clients.
• Added staff portraits and profiles to put a human face on the website.

The Results

Redshift's upgraded website reflected the new direction the firm had taken. The fresh website design and persuasive content gave them more confidence to approach prospective corporate clients.

Client Comments

"Not only did we end up with a very clear message on our website, but Charles also shared a lot of knowledge and skills with regards to how to position ourselves in communication and how to convey our message. And it was very good value for money."

Erik de Jong
Principal, Redshift

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