How To Create A Client-Attracting Website

How many times have you thought, "We need more clients!"

If you sell professional services, consulting or coaching, a website can be your most effective client-attracting tool.

That's because now more than ever, buyers of professional services - business owners and executives - use the Web to find and select suppliers, including providers of expertise.

Research by the Information Technology Services Marketing Association (ITSMA) showed 77% of decision makers now find service providers and consultants using the Web, even after they receive referrals.

And according to a 2005 survey by RainToday.com of professional services buyers, 69% of prospective clients are at least somewhat influenced by your website when deciding whether to make initial contact with you.

Furthermore, 80% of clients will visit your website before making a purchase decision.

The simple fact is, if you don't have a client-attracting website you probably won't make the client's short list.

What A Client-Attracting Website Does:

  • Gets prospective clients interested in your services by communicating the results you can help them achieve.
  • Provides clients and prospects a resource that helps them understand their problems while establishing you as an expert.
  • Allows you to tap into the stream of prospective clients that are searching online for your services right now.
  • Most importantly, it increases the quality and quantity of enquiries from prospective clients.

So how do you create a client-attracting website?

By following the 8 steps laid out in our new e-book, How To Create A Client-Attracting Website: An 8-Step Guide For Professional Services Firms, Consultants And Coaches.

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